In the mood

September 7, 2018

Be yourself is the new sexy

Belgian Fine Art photographer Frank De Mulder is annoyed by the social media circus that is ruled by unrealistic standards and full of fake pictures. So he had the idea to photograph four women as simply as possible, exposing their souls as much as possible and portraying their personality.

This is a production by Image Kings. Idea and direction by Frank De Mulder and Michèle Van Damme, filmed by Tommy Vuylsteke.

It's about four women who were model for one day. Women in their fourties, portrayed naturally and without the excessive filtering that is so common today.

In my youth I saw ABBA booming, a blonde and a brunette, two ordinary women and feasible as an example if you talk about looks.

"The instagram circus makes many women stagger, but it is a fake business and especially very impersonal. It is a social event but I mainly see associate behavior on the set. People no longer communicate with each other, they mainly try to post content continuously in order to attract as much attention as possible.", Frank says about social media. And I am 100% with him.

Here's the video from his wonderful project:

Credits

A production of Image Kings. Idea and direction by Frank De Mulder and Michèle Van Damme, filmed by Tommy Vuylsteke.

 

https://www.simonbolz.com/blog/in-the-mood/2018-09-07.php

Simon Bolz, Frankfurt
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