This is a production by Image Kings. Idea and direction by Frank De Mulder and Michèle Van Damme, filmed by Tommy Vuylsteke.
It's about four women who were model for one day. Women in their fourties, portrayed naturally and without the excessive filtering that is so common today.
In my youth I saw ABBA booming, a blonde and a brunette, two ordinary women and feasible as an example if you talk about looks.
Frank de Mulder
"The instagram circus makes many women stagger, but it is a fake business and especially very impersonal. It is a social event but I mainly see associate behavior on the set. People no longer communicate with each other, they mainly try to post content continuously in order to attract as much attention as possible.", Frank says about social media. And I am 100% with him on this.
Here's the video from his wonderful project:
Credits
A production by Image Kings. Idea and direction by Frank De Mulder and Michèle Van Damme, filmed by Tommy Vuylsteke.