As in architecture, where Adolf Loos once proclaimed that cultural evolution marches forward with the elimination of ornament, simplification also seems to have been elevated to the highest good in visual art.
But aren't we overlooking something essential here? The art critic John Ruskin recognized a fundamental principle in the 19th century that appears more relevant than ever today: that of sacrifice. His thesis translates perfectly to the modern art and photography landscape — true quality emerges where we're willing to invest something. And no, this doesn't mean the latest preset pack that promises to turn every image into a masterpiece.
… the willingness to invest time …
Let's take the analogy of architecture: A well-constructed building endures for generations because care and high-quality materials went into its creation. And it's especially delightful when love has been invested in the details. The same applies to photography.
The real challenge of our time isn't to produce as efficiently as possible, but to create works that last. That move people. That matter. In a world of filters, we need more than ever people who are willing to stand up for their vision.
Especially in the digital age, where images are consumed faster than fast food at lunch, this form of sacrifice becomes the distinguishing feature. It's what separates authentic art from arbitrary content — like the difference between a five-course meal and microwaved lasagna. And I deeply hope that this resonates with the viewer.
This investment — be it temporal, financial, or emotional — isn't a necessary evil, but a mark of quality. It's proof that we believe in the transformative power of art. Every carefully created work is an act of love — for art itself and for those who experience it.