Unfortunately, I know some fellow colleagues to whom exactly this has happened. They still take the same photographs today as they did 30 years ago. And that's why it's so important to me personally to withstand the test of time.
I consume a wide range of information about current trends, follow different media to see what others are doing. But actually the most interesting things are produced by other creatives. On Tik Tok and Insta it is really difficult for me to find inspiration. I am certain, inspiration can be found there, too. But it is well hidden behind a lot of nonsense. That shouldn't sound bad, those apps are just brutal time-wasters. Let's be honest.
In my childhood it was different. We simply followed the popular bands. And inspiration came straight to the living room via MTV. Music videos were running all day and trends like turning a camera at an angle when filming were quickly felt.
It's not about imitating things. But as a creative you need visual input. It's like visual food. Food for my eyes. And so I decided, even without MTV — because the station seems to play Sponge Bob more than anything else now — I want to watch music videos on YouTube.
Following the Zeitgeist
This gives me a feeling of what style is hip right now. I see what young people do and stay young in my brain, develop new ideas in keeping with the zeitgeist — hopefully without becoming embarrassing.
In case this ever happens, please let me know.
Credits
Music by Dua Lipa:
Instagram
YouTube
Video Credits:
Directed and Produced by CANADA,
Producer: Laura Serra Estorch / Karen Saurí
MD / Executive Producer: Oscar Romagosa
Head of Production: Alba Barneda / Julia Carrasco
Director of Photography: Niklas Johansson
Production Designer: Anna Colomer Nogué
Production Manager: Dani Molina
1st A D: Luis Casacuberta Abril
Stylist - Dua Lipa: Lorenzo Posocco
Stylist: Adrian Bernal / Laura Vandall
Choreographer: Charm La’Donna
Make-Up Artist - Dua Lipa: Lisa Eldridge
Hair Artist - Dua Lipa: Anna Cofone
Make-Up & Hair Artist: Rubén Mármol
Casting: LANE Casting
Editor: Carlos Font Clos
Animation: MATHEMATIC
Grading: Marc Morató @Metropolitana
Graphic Design: Folch
Sound Design: Angel Sound Studio
Post Production: EIGHTY4
Casting Coordinator: Noemí Montero
Wardrobe Coordinator: Itsasne Santos
Glam Team Coordinator: Maria Rubio
Production Coordinator: Marta Vega
Post Production Coordinator: Marga Sardà / Marina M. Campomanes
Production Assistant: Aina Salarich
Focus Puller: Dani Gallardo
Gaffer: Damian Halpern
Key Grip: David Arrés / Xavi Gordi
Sound Recorder on set: Jordi Salinas
Production Designer Assistant: Marina Blasi
Graphic & Concept Artist: Bea Márquez Picazo
Stylist Assistant - Dua Lipa: Raeanne Hayden
1st Stylist Assistant: Andrea Ramil
Make Up Assistant - Dua Lipa: Jessie Richardson
Hair Assistant - Dua Lipa: Anja Bont
2nd Hair & Make Up Artist: Alizia Moreno
Dancer - Dua Partner: Kane Horn
Charm La’Donna - Choregrapher Assistant: Alex Clark
Local Choreographer Assistant: Natalia Palomares